VIDEOS! – the amazing Icelandic Leisurecard scheme

How one country persuaded teens to give up drink and drugs. Iceland used to have a big teenage smoking, drinking and drug problem. Now it doesn’t. This is how it made the change.

A film by Richard Kenny for BBC World Hacks.


Listen to Emmet Major's interview on the Keith Finnegan Show on Galway Bay FM
miwest_radiofm_logo (inverted)
Listen to Pat Conway's interview on the Tommy Marren Show on Mid West Radio
ShannonSide FM Logo
Listen to Emmet Major's interview with Marie Claire Greally on Shannonside FM